#7301AC

sRGB: 115 / 1 / 172

#7301AC belongs to the violet family. Its hex code tells a screen to mix 115 red, 1 green and 172 blue on a scale of 0 to 255. On the HSL wheel, hue is a position around a circle: 280.0° lands in the violet region. Its 98.8% saturation makes it strong in color at this lightness. HSL lightness is 33.9% on a scale from black (0%) to white (100%). Of black and white lettering, white has the clearer light-to-dark separation on this background (9.02:1), which helps the shapes of letters stand out.

Color conversions

sRGB (8-bit): 115, 1, 172
HSL: 280.00°, 98.84%, 33.92%
HSV / HSB: 280.00°, 99.42%, 67.45%
CMYK (approx.): 33.14%, 99.42%, 0.00%, 32.55%
CIE XYZ (D65, Y = 100 for white): 14.527, 6.645, 39.549
CIELAB (D65, 2° observer): 30.986, 64.805, -61.679
WCAG relative luminance: 0.06645
24-bit decimal: 7537068

CMYK uses a profile-free approximation. Printed output depends on the press, ink and paper. Lab uses a D65 white point.

Text contrast

Contrast tells you how clearly lettering separates from #7301AC in light and dark. The ratio compares relative luminance, a measure of light weighted for human vision. Identical colors give 1:1 and black against white gives 21:1. A ratio of 2.99:1 falls just below the 3:1 AA minimum for large text. Body text needs at least 4.5:1 because its finer strokes are harder to distinguish.

Black text: 2.33:1

Normal text: Fail
Large text: Fail

White text: 9.02:1

Normal text: AAA
Large text: AAA

AA and AAA are WCAG accessibility levels. AAA sets a higher bar: 7:1 for normal text and 4.5:1 for large text. Large text begins at 18 pt regular or 14 pt bold. Ratings use the unrounded ratio.

Reference: WCAG text contrast guidance

Palettes & scales

Harmonies rotate the hue. Scales mix the starting color with white, black or middle gray in 20% steps in encoded sRGB.

Complementary

#3AAC01 sits half a turn (180°) from #7301AC on the HSL wheel. Keeping saturation and lightness steady while crossing to the opposite hue gives you a contrasting accent. Check text contrast separately before using the pair for lettering.

#7301AC #3AAC01

Analogous

#1E01AC and #AC018F sit 30° to either side of #7301AC. The three hues are neighbors on the wheel, so you can change the color of a border or highlight while keeping it close to the original.

#1E01AC #7301AC #AC018F

Triadic

#7301AC, #AC7301 and #01AC73 are spaced 120° apart, forming a triangle on the wheel. Try one for the main color and the other two for accents.

#7301AC #AC7301 #01AC73

Split complementary

Start at #7301AC and look across the wheel. #90AC01 and #01AC1D sit 30° to either side of its exact opposite, giving you two different accent choices.

#7301AC #90AC01 #01AC1D

Square

Starting with #7301AC, each quarter turn (90°) takes you to the next hue: #AC1D01, #3AAC01, then #0190AC. Across the square, #7301AC pairs with #3AAC01, and #AC1D01 with #0190AC.

#7301AC #AC1D01 #3AAC01 #0190AC

Tetradic

#7301AC and #3AAC01 are opposites, as are #AC013A and #01AC73. Together they form a rectangle on the wheel, with alternating gaps of 60° and 120°.

#7301AC #AC013A #3AAC01 #01AC73

Tints

Mixing #7301AC with white in 20% steps produces this scale. The first mixture, #8F34BD, keeps 80% of the original. By #E3CCEE, the mixture is 80% white.

#7301AC #8F34BD #AB67CD #C799DE #E3CCEE #FFFFFF

Shades

Mixing #7301AC with black in 20% steps produces this scale. The first mixture, #5C018A, keeps 80% of the original. By #170022, the mixture is 80% black.

#7301AC #5C018A #450167 #2E0045 #170022 #000000

Tones

Mixing #7301AC with middle gray in 20% steps produces this scale. The first mixture, #761AA3, keeps 80% of the original. By #7D6789, the mixture is 80% middle gray.

#7301AC #761AA3 #78349A #7B4D92 #7D6789 #808080

Copy color codes

Hex, RGB and HSL are three ways to write this screen color. Paste any of them into a CSS color property.

Hex

#7301AC

RGB

rgb(115 1 172)

HSL

hsl(280.000 98.844% 33.922%)

CSS example

.color-sample {
  background-color: #7301AC;
  color: #FFFFFF;
}

Channel breakdown

RGB

#7301AC uses 115 red, 1 green and 172 blue. Each bar shows how much of that channel’s 0–255 range the screen uses.

Red 45.1%

Green 0.4%

Blue 67.5%

CMYK

A simple CMYK estimate for #7301AC is 33.1% cyan, 99.4% magenta, 0.0% yellow and 32.5% black. These are ink amounts; a printer profile is needed to predict the result on paper.

Cyan 33.1%

Magenta 99.4%

Yellow 0.0%

Black 32.5%

Nearby colors

The nearest shorthand match is #7700AA. Its matching digit pairs let you write it as #70A in CSS. For a modern design, keep #7301AC when you want an exact match. Use its web-safe neighbor, #660099, when matching a legacy palette of 216 colors.

Nearest shorthand: #7700AA Nearest web-safe: #660099

Gradient to complement

#7301AC #6A1E90 #603A73 #575757 #4D733A #44901E #3AAC01

Color vision previews

Compare how #7301AC appears in each simulation. When two chart lines or status indicators become hard to tell apart, a label, shape or line pattern gives readers another way to distinguish them. Individual perception varies.

Protanopia

A red–green color vision deficiency. Without a distinct response from long-wavelength cones, some reds and greens can look alike, and reds can appear darker.

#0046B0

Deuteranopia

A red–green color vision deficiency. Without a distinct response from medium-wavelength cones, some greens can be difficult to distinguish from reds or browns.

#004AA9

Tritanopia

A blue–yellow color vision deficiency. Without a distinct response from short-wavelength cones, blue can resemble green, and yellow can resemble pink.

#693E64

Protanomaly (50%)

An altered long-wavelength cone response can make reds appear dimmer and harder to distinguish from greens. This swatch shows the model’s halfway setting.

#2939AE

Deuteranomaly (50%)

An altered medium-wavelength cone response can reduce the visible difference between reds and greens. This swatch shows the model’s halfway setting.

#303DAA

Tritanomaly (50%)

An altered short-wavelength cone response can make blue harder to distinguish from green. This swatch shows the model’s halfway setting.

#6E2597

Grayscale (luminance)

This design check removes hue and preserves relative luminance so you can compare light and dark areas.

#494949

Partial grayscale (50% blend)

This design check mixes the original color halfway toward its grayscale equivalent in linear light. Use it to see how a design holds up as color fades.

#613386

Reference: National Eye Institute: Types of Color Vision Deficiency

Technical reference

CAM16 and CIECAM02 below assume D65 white, an average surround, background Y of 20 against white at 100, and adapting luminance of 4.07 cd/m².

Linear sRGB

These channels scale with emitted light. Use them for lighting calculations and physically meaningful blends.

R 0.17144 G 0.00030 B 0.41254

Display P3

P3 displays can reproduce a wider range of reds and greens. These coordinates reproduce this same sRGB swatch on a color-managed P3 display.

R 0.41148 G 0.07003 B 0.64886

Linear Display P3

These P3 channels are proportional to light, before display encoding.

R 0.14106 G 0.00598 B 0.37858

CIE xyY

The x and y coordinates locate chromaticity on a diagram. Y gives relative luminance on a scale where white is 100.

x 0.239 y 0.109 Y 6.645

CMY

Ideal cyan, magenta and yellow are the complements of the encoded red, green and blue channels.

C % 54.902 M % 99.608 Y % 32.549

Binary RGB

Each eight-bit group represents one channel. Together they store the 24-bit hex color.

01110011 00000001 10101100