#7700A8

sRGB · 119 / 0 / 168

#7700A8 belongs to the violet family. Its hex code tells a screen to mix 119 red, 0 green and 168 blue on a scale of 0 to 255. On the HSL wheel, hue is a position around a circle: 282.5° lands in the violet region. Its 100.0% saturation makes it strong in color at this lightness. HSL lightness is 32.9% on a scale from black (0%) to white (100%). Of black and white lettering, white has the clearer light-to-dark separation on this background (8.94:1), which helps the shapes of letters stand out.

Color conversions

sRGB (8-bit): 119, 0, 168
HSL: 282.50°, 100.00%, 32.94%
HSV / HSB: 282.50°, 100.00%, 65.88%
CMYK (approx.): 29.17%, 100.00%, 0.00%, 34.12%
CIE XYZ (D65, Y = 100 for white): 14.675, 6.750, 37.577
CIELAB (D65, 2° observer): 31.230, 64.659, -58.846
WCAG relative luminance: 0.06749
24-bit decimal: 7798952

CMYK uses a profile-free approximation. Printed output depends on the press, ink and paper. Lab uses a D65 white point.

Text contrast

Contrast tells you how clearly lettering separates from #7700A8 in light and dark. The ratio compares relative luminance, a measure of light weighted for human vision. Identical colors give 1:1 and black against white gives 21:1. A ratio of 2.99:1 falls just below the 3:1 AA minimum for large text. Body text needs at least 4.5:1 because its finer strokes are harder to distinguish.

Black text · 2.35:1

Normal text: Fail
Large text: Fail

White text · 8.94:1

Normal text: AAA
Large text: AAA

AA and AAA are WCAG accessibility levels. AAA sets a higher bar: 7:1 for normal text and 4.5:1 for large text. Large text begins at 18 pt regular or 14 pt bold. Ratings use the unrounded ratio. WCAG text contrast guidance

Palettes & scales

Harmonies rotate the hue. Scales mix the starting color with white, black or middle gray in 20% steps in encoded sRGB.

Complementary

#31A800 sits half a turn (180°) from #7700A8 on the HSL wheel. Keeping saturation and lightness steady while crossing to the opposite hue gives you a contrasting accent. Check text contrast separately before using the pair for lettering.

#7700A8 #31A800

Analogous

#2300A8 and #A80085 sit 30° to either side of #7700A8. The three hues are neighbors on the wheel, so you can change the color of a border or highlight while keeping it close to the original.

#2300A8 #7700A8 #A80085

Triadic

#7700A8, #A87700 and #00A877 are spaced 120° apart, forming a triangle on the wheel. Try one for the main color and the other two for accents.

#7700A8 #A87700 #00A877

Split complementary

Start at #7700A8 and look across the wheel. #85A800 and #00A823 sit 30° to either side of its exact opposite, giving you two different accent choices.

#7700A8 #85A800 #00A823

Square

Starting with #7700A8, each quarter turn (90°) takes you to the next hue: #A82300, #31A800, then #0085A8. Across the square, #7700A8 pairs with #31A800, and #A82300 with #0085A8.

#7700A8 #A82300 #31A800 #0085A8

Tetradic

#7700A8 and #31A800 are opposites, as are #A80031 and #00A877. Together they form a rectangle on the wheel, with alternating gaps of 60° and 120°.

#7700A8 #A80031 #31A800 #00A877

Tints

Mixing #7700A8 with white in 20% steps produces this scale. The first mixture, #9233B9, keeps 80% of the original. By #E4CCEE, the mixture is 80% white.

#7700A8 #9233B9 #AD66CB #C999DC #E4CCEE #FFFFFF

Shades

Mixing #7700A8 with black in 20% steps produces this scale. The first mixture, #5F0086, keeps 80% of the original. By #180022, the mixture is 80% black.

#7700A8 #5F0086 #470065 #300043 #180022 #000000

Tones

Mixing #7700A8 with middle gray in 20% steps produces this scale. The first mixture, #791AA0, keeps 80% of the original. By #7E6688, the mixture is 80% middle gray.

#7700A8 #791AA0 #7B3398 #7C4D90 #7E6688 #808080

Copy color codes

Hex, RGB and HSL are three ways to write this screen color. Paste any of them into a CSS color property.

Hex

#7700A8

RGB

rgb(119 0 168)

HSL

hsl(282.500 100.000% 32.941%)

CSS example

.color-sample {
  background-color: #7700A8;
  color: #FFFFFF;
}

Channel breakdown

RGB

#7700A8 uses 119 red, 0 green and 168 blue. Each bar shows how much of that channel’s 0–255 range the screen uses.

Red 46.7%

Green 0.0%

Blue 65.9%

CMYK

A simple CMYK estimate for #7700A8 is 29.2% cyan, 100.0% magenta, 0.0% yellow and 34.1% black. These are ink amounts; a printer profile is needed to predict the result on paper.

Cyan 29.2%

Magenta 100.0%

Yellow 0.0%

Black 34.1%

Nearby colors

The nearest shorthand match is #7700AA. Its matching digit pairs let you write it as #70A in CSS. For a modern design, keep #7700A8 when you want an exact match. Use its web-safe neighbor, #660099, when matching a legacy palette of 216 colors.

Nearest shorthand · #7700AA Nearest web-safe · #660099

Gradient to complement

#7700A8 #6B1C8C #603870 #545454 #487038 #3D8C1C #31A800

Color vision previews

Compare how #7700A8 appears in each simulation. When two chart lines or status indicators become hard to tell apart, a label, shape or line pattern gives readers another way to distinguish them. Individual perception varies.

Protanopia

A red–green color vision deficiency. Without a distinct response from long-wavelength cones, some reds and greens can look alike, and reds can appear darker.

#0045AC

Deuteranopia

A red–green color vision deficiency. Without a distinct response from medium-wavelength cones, some greens can be difficult to distinguish from reds or browns.

#004BA5

Tritanopia

A blue–yellow color vision deficiency. Without a distinct response from short-wavelength cones, blue can resemble green, and yellow can resemble pink.

#703B61

Protanomaly (50%)

An altered long-wavelength cone response can make reds appear dimmer and harder to distinguish from greens. This swatch shows the model’s halfway setting.

#3139AA

Deuteranomaly (50%)

An altered medium-wavelength cone response can reduce the visible difference between reds and greens. This swatch shows the model’s halfway setting.

#383EA6

Tritanomaly (50%)

An altered short-wavelength cone response can make blue harder to distinguish from green. This swatch shows the model’s halfway setting.

#732493

Grayscale (luminance)

This design check removes hue and preserves relative luminance so you can compare light and dark areas.

#494949

Partial grayscale (50% blend)

This design check mixes the original color halfway toward its grayscale equivalent in linear light. Use it to see how a design holds up as color fades.

#633484

Technical reference

CAM16 and CIECAM02 below assume D65 white, an average surround, background Y of 20 against white at 100, and adapting luminance of 4.07 cd/m².

Linear sRGB

These channels scale with emitted light. Use them for lighting calculations and physically meaningful blends.

R 0.18447 G 0.00000 B 0.39157

Display P3

P3 displays can reproduce a wider range of reds and greens. These coordinates reproduce this same sRGB swatch on a color-managed P3 display.

R 0.42587 G 0.07123 B 0.63400

Linear Display P3

These P3 channels are proportional to light, before display encoding.

R 0.15172 G 0.00612 B 0.35969

CIE xyY

The x and y coordinates locate chromaticity on a diagram. Y gives relative luminance on a scale where white is 100.

x 0.249 y 0.114 Y 6.750

CMY

Ideal cyan, magenta and yellow are the complements of the encoded red, green and blue channels.

C % 53.333 M % 100.000 Y % 34.118

Binary RGB

Each eight-bit group represents one channel. Together they store the 24-bit hex color.

01110111 00000000 10101000