#7B0708

sRGB · 123 / 7 / 8

#7B0708 belongs to the red family. Its hex code tells a screen to mix 123 red, 7 green and 8 blue on a scale of 0 to 255. On the HSL wheel, hue is a position around a circle: 359.5° lands in the red region. Its 89.2% saturation makes it strong in color at this lightness. HSL lightness is 25.5% on a scale from black (0%) to white (100%). Of black and white lettering, white has the clearer light-to-dark separation on this background (11.19:1), which helps the shapes of letters stand out.

Color conversions

sRGB (8-bit): 123, 7, 8
HSL: 359.48°, 89.23%, 25.49%
HSV / HSB: 359.48°, 94.31%, 48.24%
CMYK (approx.): 0.00%, 94.31%, 93.50%, 51.76%
CIE XYZ (D65, Y = 100 for white): 8.288, 4.381, 0.639
CIELAB (D65, 2° observer): 24.894, 45.456, 33.782
WCAG relative luminance: 0.04380
24-bit decimal: 8062728

CMYK uses a profile-free approximation. Printed output depends on the press, ink and paper. Lab uses a D65 white point.

Text contrast

Contrast tells you how clearly lettering separates from #7B0708 in light and dark. The ratio compares relative luminance, a measure of light weighted for human vision. Identical colors give 1:1 and black against white gives 21:1. A ratio of 2.99:1 falls just below the 3:1 AA minimum for large text. Body text needs at least 4.5:1 because its finer strokes are harder to distinguish.

Black text · 1.88:1

Normal text: Fail
Large text: Fail

White text · 11.19:1

Normal text: AAA
Large text: AAA

AA and AAA are WCAG accessibility levels. AAA sets a higher bar: 7:1 for normal text and 4.5:1 for large text. Large text begins at 18 pt regular or 14 pt bold. Ratings use the unrounded ratio. WCAG text contrast guidance

Palettes & scales

Harmonies rotate the hue. Scales mix the starting color with white, black or middle gray in 20% steps in encoded sRGB.

Complementary

#077B7A sits half a turn (180°) from #7B0708 on the HSL wheel. Keeping saturation and lightness steady while crossing to the opposite hue gives you a contrasting accent. Check text contrast separately before using the pair for lettering.

#7B0708 #077B7A

Analogous

#7B0742 and #7B4007 sit 30° to either side of #7B0708. The three hues are neighbors on the wheel, so you can change the color of a border or highlight while keeping it close to the original.

#7B0742 #7B0708 #7B4007

Triadic

#7B0708, #087B07 and #07087B are spaced 120° apart, forming a triangle on the wheel. Try one for the main color and the other two for accents.

#7B0708 #087B07 #07087B

Split complementary

Start at #7B0708 and look across the wheel. #077B40 and #07427B sit 30° to either side of its exact opposite, giving you two different accent choices.

#7B0708 #077B40 #07427B

Square

Starting with #7B0708, each quarter turn (90°) takes you to the next hue: #427B07, #077B7A, then #40077B. Across the square, #7B0708 pairs with #077B7A, and #427B07 with #40077B.

#7B0708 #427B07 #077B7A #40077B

Tetradic

#7B0708 and #077B7A are opposites, as are #7B7A07 and #07087B. Together they form a rectangle on the wheel, with alternating gaps of 60° and 120°.

#7B0708 #7B7A07 #077B7A #07087B

Tints

Mixing #7B0708 with white in 20% steps produces this scale. The first mixture, #953939, keeps 80% of the original. By #E5CDCE, the mixture is 80% white.

#7B0708 #953939 #B06A6B #CA9C9C #E5CDCE #FFFFFF

Shades

Mixing #7B0708 with black in 20% steps produces this scale. The first mixture, #620606, keeps 80% of the original. By #190102, the mixture is 80% black.

#7B0708 #620606 #4A0405 #310303 #190102 #000000

Tones

Mixing #7B0708 with middle gray in 20% steps produces this scale. The first mixture, #7C1F20, keeps 80% of the original. By #7F6868, the mixture is 80% middle gray.

#7B0708 #7C1F20 #7D3738 #7E5050 #7F6868 #808080

Copy color codes

Hex, RGB and HSL are three ways to write this screen color. Paste any of them into a CSS color property.

Hex

#7B0708

RGB

rgb(123 7 8)

HSL

hsl(359.483 89.231% 25.490%)

CSS example

.color-sample {
  background-color: #7B0708;
  color: #FFFFFF;
}

Channel breakdown

RGB

#7B0708 uses 123 red, 7 green and 8 blue. Each bar shows how much of that channel’s 0–255 range the screen uses.

Red 48.2%

Green 2.7%

Blue 3.1%

CMYK

A simple CMYK estimate for #7B0708 is 0.0% cyan, 94.3% magenta, 93.5% yellow and 51.8% black. These are ink amounts; a printer profile is needed to predict the result on paper.

Cyan 0.0%

Magenta 94.3%

Yellow 93.5%

Black 51.8%

Nearby colors

The nearest shorthand match is #770000. Its matching digit pairs let you write it as #700 in CSS. For a modern design, keep #7B0708 when you want an exact match. Use its web-safe neighbor, #660000, when matching a legacy palette of 216 colors.

Nearest shorthand · #770000 Nearest web-safe · #660000

Gradient to complement

#7B0708 #681A1B #542E2E #414141 #2E5454 #1A6867 #077B7A

Color vision previews

Compare how #7B0708 appears in each simulation. When two chart lines or status indicators become hard to tell apart, a label, shape or line pattern gives readers another way to distinguish them. Individual perception varies.

Protanopia

A red–green color vision deficiency. Without a distinct response from long-wavelength cones, some reds and greens can look alike, and reds can appear darker.

#322B06

Deuteranopia

A red–green color vision deficiency. Without a distinct response from medium-wavelength cones, some greens can be difficult to distinguish from reds or browns.

#4D4400

Tritanopia

A blue–yellow color vision deficiency. Without a distinct response from short-wavelength cones, blue can resemble green, and yellow can resemble pink.

#88000A

Protanomaly (50%)

An altered long-wavelength cone response can make reds appear dimmer and harder to distinguish from greens. This swatch shows the model’s halfway setting.

#552703

Deuteranomaly (50%)

An altered medium-wavelength cone response can reduce the visible difference between reds and greens. This swatch shows the model’s halfway setting.

#5D3701

Tritanomaly (50%)

An altered short-wavelength cone response can make blue harder to distinguish from green. This swatch shows the model’s halfway setting.

#7C030C

Grayscale (luminance)

This design check removes hue and preserves relative luminance so you can compare light and dark areas.

#3B3B3B

Partial grayscale (50% blend)

This design check mixes the original color halfway toward its grayscale equivalent in linear light. Use it to see how a design holds up as color fades.

#622A2A

Technical reference

CAM16 and CIECAM02 below assume D65 white, an average surround, background Y of 20 against white at 100, and adapting luminance of 4.07 cd/m².

Linear sRGB

These channels scale with emitted light. Use them for lighting calculations and physically meaningful blends.

R 0.19807 G 0.00212 B 0.00243

Display P3

P3 displays can reproduce a wider range of reds and greens. These coordinates reproduce this same sRGB swatch on a color-managed P3 display.

R 0.44080 G 0.09062 B 0.06795

Linear Display P3

These P3 channels are proportional to light, before display encoding.

R 0.16328 G 0.00863 B 0.00575

CIE xyY

The x and y coordinates locate chromaticity on a diagram. Y gives relative luminance on a scale where white is 100.

x 0.623 y 0.329 Y 4.381

CMY

Ideal cyan, magenta and yellow are the complements of the encoded red, green and blue channels.

C % 51.765 M % 97.255 Y % 96.863

Binary RGB

Each eight-bit group represents one channel. Together they store the 24-bit hex color.

01111011 00000111 00001000